The Volunteer
The Volunteer Branding case is a powerful testament to the belief that each individual has the capacity to make a difference in the world. With a vibrant color palette dominated by bright red contrasted with white and black, this project draws its roots from a deep commitment to support the free society of the people of Belarus, who have endured a dictatorial regime, torture, imprisonment, and persecution sanctioned by the state and corrupt authorities. In the face of adversity, the people of Belarus stand united for freedom of speech, fair elections, and lasting peace in their country, and the Volunteer organization is dedicated to providing unwavering support in this courageous struggle.
Visual Inspiration
The Volunteer brand is deeply inspired by the resilience and courage of the Belarusian people, who continue to raise their voices despite facing adversity. The brand design incorporates elements reminiscent the flag of the new and free Belarus to create a visual connection with the cause. The red, white, and black color scheme symbolizes not only the struggle but also the unity and determination that define the Belarusian spirit.
At its center, the logo is a powerful symbol—a depiction of two hands supporting each other, linked together in a brotherly handshake or how one person helps another to get up. This image conveys the essence of unity, collaboration, and unwavering support in the face of challenges.
The central message of the Volunteer Branding Portfolio is encapsulated in the belief that "I can make a difference." This mantra drives the Volunteer organization's commitment to standing alongside the people of Belarus in their quest for a free and just society. The organization's mission is to provide vital support to those affected by the struggles for freedom and democracy, serving as a beacon of hope and solidarity.
Key Elements
Vibrant color palette of bright red, white, and black symbolizing hope and unity.
Central message: "I can make a difference."
Two hands supporting each other in a brotherly handshake.
Visual inspiration drawn from the flag of free Belarus.
A portfolio that embodies solidarity, compassion, and the power of individual and collective action.