Football Club Lokomotiv
In this project, I worked with a team to create the official website for FC Lokomotiv, a professional football club with a rich history and a large fanbase. The website serves as an interactive platform to engage with fans, provide essential club information, offer ticketing services, showcase official merchandise in the online store, and present details about the club's teams and players.
Primary objective
The primary objective of designing the FC Lokomotiv website is to enhance the club's online presence, foster a sense of community among fans, and provide a central hub for all club-related activities and information. The website will be a crucial tool in promoting the club, its matches, and merchandise, ultimately driving fan engagement and supporting the club's marketing and revenue generation efforts.
Input from Users.
In the initial stages of the design process, we conducted user surveys, interviews, and focus groups to gather insights from FC Lokomotiv fans and other stakeholders. The feedback from fans helped us understand their expectations, preferences, and pain points in accessing club information, purchasing tickets, and browsing official merchandise. This user input guided our decisions throughout the design phase, ensuring that the website caters to the needs and interests of its target audience.
Color Palette
The chosen color palette for the FC Lokomotiv web design was carefully selected with several factors in mind:
Club Identity: Red is the dominant color, as it is the primary color associated with FC Lokomotiv's brand identity. It represents the club's rich history, passion for the game, and the unwavering support of its fans.
Modern and Energetic: The addition of teal green brings a modern and vibrant element to the design. It represents the club's progressive spirit, forward-thinking approach, and commitment to continuous improvement.
Sophistication and Stability: The deep green shade adds depth and sophistication, creating a harmonious balance with the primary red. It reflects the club's stability, professionalism, and enduring legacy in the world of football.
Accent and Visual Appeal: The dark green accent color is strategically used to highlight important elements and create visual interest. It adds depth and richness to the overall color scheme.
Contrast and Readability: The color palette's contrast ensures that text and content are easily readable against the background, providing a seamless and user-friendly experience for website visitors.
Emotional Connection: The combination of red and teal green evokes a sense of passion, excitement, and unity, forging a strong emotional connection with the club's loyal fan base.
In conclusion, the redesigned FC Lokomotiv website is poised to become a central hub for all club-related activities, offering a seamless user experience for fans, ticket buyers, and merchandise shoppers. The user-centric approach, consistent branding, and mobile responsiveness ensure that the website effectively represents the club's values and goals, while continuous improvement and user feedback will contribute to its success in engaging fans and driving club loyalty.
Before and After
Before the redesign, FC Lokomotiv had a relatively basic and outdated website that lacked user-friendly features and interactivity. The website's navigation was cumbersome, making it challenging for fans to access specific information, purchase tickets, or find official merchandise easily. Additionally, the old website was not optimized for mobile devices, leading to a suboptimal user experience for mobile users.
After the redesign, the FC Lokomotiv website underwent a complete transformation. A lot of work was done with fonts and infographics. The new design features a modern, mobile-responsive layout with streamlined navigation, making it effortless for fans to find information about the club, its teams, upcoming matches, and players. The ticketing system is now integrated directly into the website, allowing fans to purchase tickets conveniently with a few clicks. The online store showcases a wide range of official merchandise and offers a seamless shopping experience.
