Capstone Fellowship
Capstone Fellowship, a vibrant church located in Lorain, Ohio, embarked on a transformative journey to rebrand and redefine its identity. The congregation decided to embrace a fresh vision and rename itself as Capstone Fellowship. This branding portfolio project showcases the comprehensive rebranding process, with a focus on the new logo design, color palette, and overall visual identity.
Logo Design
The cornerstone of Capstone Fellowship's rebranding effort is the new logo design. The logo elegantly combines the letters 'C' and 'F' to form a cohesive emblem. These letters are ingeniously shaped to resemble the peak of a mount, symbolizing a capstone placed atop a summit. This design not only reflects the name but also conveys a sense of spiritual ascension and achievement. The use of thin lines and minimalistic elements creates a modern and timeless aesthetic that resonates with both tradition and contemporary ideals.
The chosen color palette for Capstone Fellowship's brand identity is inspired by the natural beauty of Lorain, Ohio, and the surrounding landscapes. Earth-tone colors dominate the palette, including warm browns, and soft greens. These colors evoke a profound connection to nature, fostering a sense of harmony, tranquility, and spirituality. The palette reflects the church's commitment to creating a welcoming and nurturing environment for its congregation
This project serves as a testament to Capstone Fellowship's dedication to its mission, embracing a new name and visual identity that not only captures the essence of the church but also invites individuals to become a part of a spiritual journey that reaches new heights.
Overall Aesthetic
The Capstone Fellowship branding portfolio exudes a sense of serenity and spiritual growth. The design choices are deliberate and purposeful, aiming to provide a clear and cohesive visual identity for the church. The combination of a minimalist approach and modern design elements ensures that the brand remains relevant and adaptable in an ever-changing world.
